hi177 Privacy Policy

1 Who We Are

hi177 is an online betting and casino platform operating at hi177.io, offering sports betting, live casino games, slots, fishing games, and other digital entertainment products to adult players in Bangladesh and other permitted markets. hi177 is the data controller responsible for the personal data collected through the platform.

For the purposes of this Privacy Policy, "hi177", "we", "us", and "our" refer to the hi177 platform and its operating entity. "You" and "your" refer to any individual who accesses, registers on, or uses the hi177 platform in any capacity, including as a registered player, a prospective player browsing the site, or a visitor who has not yet created an account.

hi177 is committed to handling your personal data with transparency, integrity, and care. We process your data lawfully and only for the specific purposes described in this Privacy Policy. We do not sell your personal data to third parties for their own commercial purposes.

2 Scope of This Policy

This Privacy Policy applies to all personal data collected by hi177 through the following channels:

• The hi177 website at hi177.io, including all sub-pages, account management tools, and game interfaces.
• The account registration and KYC (Know Your Customer) verification process.
• Financial transactions, including deposits and withdrawal requests processed through bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and any other supported payment method.
• Customer support interactions conducted via live chat or email at support at hi177.io.
• Promotional and marketing communications where you have opted in to receive them.
• Cookies, analytics tools, and other automated data collection technologies described in Section 6 of this Policy.

This Policy does not apply to third-party websites, platforms, or services that may be linked to or integrated with hi177 for the purpose of delivering game content. Those third-party providers operate their own independent privacy policies, and hi177 is not responsible for the data practices of those providers beyond the contractual obligations described in Section 7 of this Policy.

3 Data We Collect

hi177 collects the following categories of personal data, depending on your level of engagement with the platform:

4 How We Use Your Data

hi177 uses your personal data only for the specific, legitimate purposes described below. We do not use your data in ways that are incompatible with the purpose for which it was originally collected.

• Account Management: To create, manage, and maintain your registered player account, including verifying your identity, processing your account settings, and administering self-exclusion and responsible gaming tools.
• Transaction Processing: To process deposits and withdrawal requests through your chosen payment method, record transaction history, and resolve payment disputes.
• KYC Compliance: To verify your identity and age in accordance with our obligations to prevent underage gambling, money laundering, fraud, and other financial crime. This includes verifying that you are at least 21 years of age before granting access to real-money gambling features.
• Platform Security: To detect, investigate, and prevent fraudulent transactions, unauthorised account access, bot activity, collusion, and other prohibited conduct as defined in the Terms and Conditions.
• Customer Support: To respond to your enquiries, resolve disputes, process complaints, and provide technical assistance.
• Responsible Gaming: To monitor gaming behaviour for indicators of problem gambling, enforce deposit limits and self-exclusion periods you have set, and provide you with responsible gaming tools and resources.
• Legal Obligations: To comply with applicable laws, respond to lawful requests from regulatory bodies or law enforcement agencies, and retain records as required by anti-money laundering regulations.
• Service Improvement: To analyse aggregated, anonymised usage data to understand how players use the platform, identify areas for improvement, and develop new features and products. This analysis does not involve individually identifiable personal data.
• Marketing (with consent only): To send you promotional communications about hi177 bonuses, new game launches, cricket betting markets (BPL, IPL, T20 World Cup), and seasonal offers where you have explicitly opted in to receive such communications.

5 Legal Basis for Processing

hi177 processes your personal data on the following legal bases, depending on the nature and purpose of the processing activity:

• Contractual Necessity: Processing that is necessary to perform the contract between you and hi177, including account registration, transaction processing, game delivery, and customer support. Without this processing, hi177 cannot provide its services to you.
• Legal Obligation: Processing that is required to comply with applicable legal and regulatory obligations, including KYC identity verification, anti-money laundering record-keeping, and responses to lawful orders from regulatory authorities.
• Legitimate Interests: Processing that is necessary for hi177's legitimate business interests, provided those interests are not overridden by your privacy rights. This includes fraud prevention, platform security monitoring, and aggregated service analytics.
• Consent: Processing that is based on your explicit consent, including the sending of marketing communications and the use of non-essential cookies. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

6 Cookies and Tracking Technologies

hi177 uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your login session, and analyse platform usage. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They enable core features such as maintaining your login session, remembering your account preferences, and processing transactions securely. These cookies cannot be disabled without preventing you from using the platform.
• Performance and Analytics Cookies: These cookies collect anonymised information about how visitors use the platform, such as which pages are visited most frequently and whether users encounter error messages. This data helps hi177 improve the platform experience. These cookies do not collect personally identifiable information.
• Functionality Cookies: These cookies remember choices you make on the platform, such as your preferred language or display settings, to provide a more personalised experience during your session.
• Marketing Cookies (consent required): These cookies track your browsing activity on hi177 to help us deliver promotional content that is relevant to your interests. These cookies are only set where you have given your explicit consent.

You may manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling certain categories of cookies may affect your ability to use some features of the platform. hi177 does not respond to browser-based "Do Not Track" signals at this time.

7 Third-Party Sharing

hi177 does not sell, rent, or trade your personal data to third parties for their own independent commercial use. We share personal data with third parties only in the following strictly defined circumstances:

• Payment Processors: We share the minimum necessary financial data with payment service providers — including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and Islami Bank — to process your deposit and withdrawal requests. These providers act as independent data controllers in respect of their own payment processing operations and are subject to their own privacy policies.
• Game and Content Providers: We share your account identifier and session data with third-party game providers — including Evolution Gaming, Pragmatic Play, Spribe, NetEnt, Microgaming, and Ezugi — to deliver game content to your session. These providers are contractually prohibited from using your data for any purpose other than delivering the game service.
• Identity Verification Services: We may share your identity documents and personal details with accredited third-party KYC verification services to expedite the account verification process. These services are bound by strict data processing agreements.
• Fraud Prevention and Security Services: We share technical data — including IP addresses, device fingerprints, and transaction metadata — with fraud prevention and cybersecurity service providers to detect and prevent fraudulent activity on the platform.
• Legal and Regulatory Disclosure: We may disclose your personal data to law enforcement agencies, courts, regulatory authorities, or other government bodies where we are required to do so by applicable law, court order, or regulatory direction. We will notify you of any such disclosure where we are legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of hi177's business, your personal data may be transferred to the acquiring entity as part of the transaction. We will notify you of any such transfer and of any material changes to the processing of your data that result from it.

8 Data Security

hi177 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include, but are not limited to:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser or device and hi177's servers is encrypted using industry-standard 256-bit SSL/TLS protocols. This prevents interception of your data in transit.
• Encrypted Data Storage: Sensitive personal data — including identity documents, financial data, and password hashes — is stored in encrypted form in access-controlled database systems. Passwords are never stored in plain text; they are salted and hashed using secure cryptographic algorithms.
• Access Controls: Access to personal data is restricted on a strict need-to-know basis. hi177 staff are granted access to player data only to the extent required to perform their specific job functions. All access is logged and audited.
• Two-Factor Authentication: hi177 offers two-factor authentication (2FA) for player accounts and mandates 2FA for all internal staff accounts that have access to player data systems.
• Regular Security Audits: hi177 conducts regular penetration testing and security audits of its platform infrastructure to identify and remediate vulnerabilities proactively.
• Incident Response: hi177 maintains a documented data breach response procedure. In the event of a data breach that poses a risk to your rights and freedoms, hi177 will notify affected players without undue delay and will take all necessary steps to contain and remediate the breach.

While hi177 takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security against all possible threats. You are responsible for maintaining the security of your own account credentials and for notifying hi177 promptly if you believe your account has been compromised.

9 Data Retention

hi177 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply:

• Account Data and KYC Documents: Retained for the duration of your account's active status, plus a minimum of five (5) years following account closure. This retention period is required to comply with anti-money laundering and financial crime prevention obligations.
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction, in line with standard financial record-keeping requirements.
• Gaming Activity Logs: Retained for a minimum of three (3) years from the date of the activity. These records are used for dispute resolution and responsible gaming monitoring purposes.
• Customer Support Records: Retained for two (2) years from the date of the last interaction. These records are used to resolve recurring issues and maintain a consistent support history.
• Marketing Preferences: Retained for the duration of your account's active status. If you opt out of marketing communications, your opt-out preference is retained indefinitely to ensure that future communications are not mistakenly sent to you.
• Technical and Log Data: Server logs and technical data are retained for a maximum of twelve (12) months, after which they are automatically purged from live systems. Anonymised aggregate data derived from this log data may be retained indefinitely for analytical purposes.

Upon the expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to a specific individual. Deletion is performed using secure overwrite or cryptographic erasure methods where appropriate.

10 Your Rights

As a player whose personal data is processed by hi177, you have the following rights in respect of that data. To exercise any of these rights, please contact hi177's customer support team via live chat or by email at support at hi177.io.

• Right of Access: You have the right to request a copy of the personal data that hi177 holds about you. hi177 will provide this information within 30 days of receiving a valid request. The first copy is provided free of charge; hi177 reserves the right to charge a reasonable fee for subsequent requests.
• Right to Rectification: You have the right to request the correction of any personal data that hi177 holds about you that is inaccurate or incomplete. Certain data corrections — for example, changes to your registered legal name — may require the submission of supporting documentation.
• Right to Erasure: You have the right to request the deletion of your personal data where there is no longer a legitimate legal or contractual basis for hi177 to retain it. This right is subject to exceptions — for example, hi177 cannot delete transaction records that are required to be retained for anti-money laundering compliance purposes.
• Right to Restrict Processing: You have the right to request that hi177 restricts the processing of your personal data in certain circumstances — for example, while a dispute regarding the accuracy of your data is being resolved.
• Right to Data Portability: You have the right to request that hi177 provides your personal data in a structured, commonly used, and machine-readable format so that you can transfer it to another service provider.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on hi177's legitimate interests. hi177 will cease the processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent — for example, marketing communications or non-essential cookies — you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing that took place before the withdrawal.

11 Children's Privacy

hi177 is strictly intended for use by adults aged 21 and above. hi177 does not knowingly collect personal data from individuals under the age of 21. The platform's registration process requires all applicants to confirm that they are at least 21 years of age, and identity verification procedures are in place to detect and prevent underage registration.

If hi177 becomes aware that personal data has been collected from an individual under the age of 21, that data will be deleted immediately, the associated account will be closed, and any funds held in the account will be returned to the payment method used for deposit where verification of the account holder's identity is possible.

If you believe that a person under the age of 21 has registered on hi177 using falsified information, please notify hi177's customer support team immediately via live chat or at support at hi177.io. hi177 takes underage gambling extremely seriously and will act promptly on all credible reports.

Parents and guardians who share devices with minors are strongly advised to use parental control software to block access to online gambling platforms, including hi177. hi177 is not responsible for access gained by minors through a parent or guardian's device, but will cooperate fully with any resulting investigation.

12 Marketing Communications

hi177 may send you promotional communications — including bonus offers, new game announcements, cricket betting market updates for BPL, IPL, and T20 World Cup events, and seasonal promotions tied to events such as Eid, Pohela Boishakh, and Durga Puja — where you have explicitly opted in to receive such communications during registration or through your account settings.

All marketing communications sent by hi177 will include a clear and functional unsubscribe mechanism. You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email sent by hi177.
• Updating your communication preferences in the account dashboard under the "Notifications" or "Marketing" settings section.
• Contacting hi177's customer support team via live chat or email and requesting to be removed from all marketing communications.

Please note that opting out of marketing communications does not affect transactional communications — for example, account verification emails, deposit confirmations, withdrawal notifications, and security alerts. These communications are necessary for the operation of your account and cannot be disabled.

hi177 does not share your contact details with third-party marketers or data brokers for the purpose of sending you marketing communications on their behalf. All marketing communications you receive from hi177 are sent directly by hi177.

13 Changes to This Privacy Policy

hi177 reserves the right to update, amend, or replace this Privacy Policy at any time. All changes will be published on this page with an updated "Last Updated" date at the top of the document. It is your responsibility to review this Privacy Policy periodically to stay informed of any changes.

Where a change to this Privacy Policy is material — meaning it significantly alters the way hi177 collects, uses, or shares your personal data — hi177 will endeavour to notify registered players via their registered email address prior to the change taking effect. However, your continued use of the hi177 platform following the publication of any revised Privacy Policy constitutes your acceptance of that revised version.

If you do not agree with the terms of any revised Privacy Policy, you must cease using the platform and request voluntary account closure in accordance with the Terms and Conditions. hi177 will process your closure request and return any eligible Real Balance to your registered payment method within the standard processing timeframe.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that hi177 holds about you, please contact the hi177 customer support team through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the hi177 platform. Responses to privacy-related enquiries are typically provided within 3 minutes for general questions, or escalated to the data team within 24 hours for formal data rights requests.
• Email: support at hi177.io — please include "Privacy Request" in the subject line along with your registered username and a clear description of your query. Formal data rights requests submitted by email are acknowledged within 24 hours and processed within 30 days.

All privacy-related communications are handled in English. hi177's support team operates on Bangladesh Standard Time (BST, UTC+6) but is available around the clock for initial enquiries via live chat.